magical
INTEGRATED EXPERIENCES WITH AN EMOTIONAL, INTIMATE PUNCH
(Alinafe's first experience with bubbles)
magical
INTEGRATED EXPERIENCES WITH AN EMOTIONAL, INTIMATE PUNCH
(Alinafe's first experience with bubbles)
CARE HOLIDAY CAMPAIGN: ANALYTICS • CREATIVE • SOCIAL
Our partnership with CARE resulted in the "Dream with Her" campaign and a revitalized catalog business that handily exceeded revenue goals for the year.
MOYO dove deep into the brand and value proposition to create the concept behind "Dream with Her." We also revamped the catalog design and merchandising, product, and circulation strategies based on data analysis, made key adjustment to the website as a result of a thorough heuristic study, and executed a unique social media experience alongside the outstanding digital and communications teams at CARE.
The result was an industry-leading donor experience that featured a two-week social media event. We delivered photo and video stories directly from the field and allowed CARE's Facebook followers to interact with the girls featured in the catalog, including Evelesi, featured on the cover.
The combination of analysis and creative vision fueled a strategy that was intimate, reinforced the CARE brand, and had a major impact on all key metrics, including millions of views, and a major increase in Facebook followers.
5.7 million
The videos we created for the CARE #DreamWithHer campaign alone garnered nearly 6 million views. Below is just a small sample of the bounty of content we created and uploaded while in Malawi during two iterations of the campaign.
5.7 million
The videos we created for the CARE #DreamWithHer campaign alone garnered nearly 6 million views. Below is just a small sample of the bounty of content we created and uploaded while in Malawi during two iterations of the campaign.
see the rest of the story on Facebook using the #DreamWithHer hashtag.
"Rosaria you are a star!!! My name is Julia and i want to become a nurse or doctor too - we are in this together and I know you will become an amazing nurse! I hope you always remember that you are loved…Take care, Julia"
Facebook posting in response to our video about Rosaria. We often shared these responses with those we interviewed.